Method | Why
it works | How we used it |
High
quality web site | Search engine rank web sites | Our
main goal |
Get links from
external sites | Search engines count links to web
site. | We asked a number of high quality sites
to set links to our site. |
Submission
to search engines and portals | Users come from
them, and search engines rank by them. | Yahoo,
The Open Directory, the Sunet Directory. |
Search
phrase optimization | Search engines ranks by count
of phrases, especially in titles. | We found popular
search phrases for 78 of our best FAQs, and optimized them. |
FAQ identifier | child-trauma-symptoms |
| Original title | How children react to trauma |
Optimized title | Effects
of child abuse |
| No. | Keyword | KEI Analysis | Count | 24Hrs | Competing .. |
| 1 | "effects of child abuse" | 51.124 | 187 | 70 | 684 |
| 2 | "child abuse statistics" | 43.210 | 402 | 150 | 3740 |
| 3 | "child sexual abuse trauma symptoms" | 16.000 | 4 | 1 | 0 |
| 4 | "signs of child molestation" | 9.846 | 16 | 6 | 26 |
| 5 | "articles on child abuse" | 9.074 | 82 | 31 | 741 |
| 6 | "symptoms of child molestation" | 6.750 | 18 | 7 | 48 |
| 7 | "child molestation law" | 4.500 | 15 | 6 | 50 |
| 8 | "information on child abuse" | 3.531 | 161 | 60 | 7340 |
| 9 | "child abuse laws" | 3.522 | 127 | 47 | 4580 |
| 10 | "child molestation statistics" | 3.411 | 18 | 7 | 95 |
| 11 | "child molestation" | 0.671 | 213 | 80 | 67600 |
| 12 | "child abuse prevention" | 0.564 | 241 | 90 | 103000 |
| 13 | "child abuse cases" | 0.445 | 112 | 42 | 28200 |
| 14 | "child sexual abuse" | 0.431 | 373 | 139 | 323000 |
| 15 | "child abuse and neglect" | 0.109 | 168 | 63 | 258000 |
| 16 | "molestation" | 0.058 | 121 | 45 | 252000 |
| 17 | "child trauma" | 0.002 | 3 | 1 | 5900 |
So we put "Effects of child abuse" in <TITLE>, <H1> and once in the text of the FAQ.
White text on white background | Obviously
unethical |
Cloaking = showing
special page to search engines | Dangerous, ethics
depend on how you use it |
| Doorway pages = special pages to attract visitors | Depends how you use it, we have one or two such pages |
How
people find answers in our site | Approximate
percentage |
Browsing our
static pages | 60 % |
| Using Google and other search engines to get directly to one of our answers | 25
% |
| Browsing our forums and ask-the-expert areas | 8 % |
| Using our natural-language question-answering system | 5
% |
| Other methods | 2
% |